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India is the fifth largest economy in the world, after the United States, China, Japan and Germany, and the third largest one for purchasing power with a positive growth estimated for the whole 2020. If we consider the many options offered by the economy of the Indian subcontinent, the e-commerce sector ("e-commerce" or more briefly "ecom") stands out.
Thanks to the spread of the Internet and the consumer basin, India continues attracting huge amounts of capital from all over the world. In this article, you will find an overview of: the e-commerce market in India, the regulatory and organizational framework, and the limits imposed on ecommerce companies to operate on digital platforms. Finally, a mention of the "Digital India" mission of Facebook and WhatsApp. Click on the pdf on the left to read more.